This year delegates will have the opportunity to attend up to 6 unique sessions. All sessions will be repeated at least once (once in the morning, and once in the afternoon). We are in the process of confirming speakers and topics. The subject areas we are seeking speakers for at this time:

Real Estate Today | Financial | Legal | Selling Skills | Technology

Real Estate Today Track

How Do You Know You’re a “Short Sales Expert”?

Session times: 8:00-9:15 am and 2:00-3:15 pm
Presented by Linda Hainsworth

This class will explore SHORT SALE hot spots that REALTORS need to be aware of for 2012. Even now there is confusion and misinformation about short sales and our changing laws. Homeowners still need guidance from competent professionals who are up on the latest issues of short sales

Take our quick Short Sales Expert assessment test and find out how you stack up against the top agents in the field. Then get answers that will take you to the next level of Short Sales Negotiations. Gain confidence and competence in this specialized market as we discuss potential time bombs that could leave you crying. This will be an interactive class and will encourage class participation.

This questionnaire will address these areas:

• The expiring IRS Tax Exemption
• What you need to know BEFORE you take that listing
• Dealing with HOA’s
• How do you remove an IRS tax lien?
• Heads up on Investor Purchases
• BK and Short Sales

8 Best Ways To Lead Generate To A Short Sale

Session times: 8:00-8:45 am and 2:00-2:45 pm
Presented by Christine Papworth (view bio)

A session focused on lead generation activities used by Christine enabling her to consistently close 40-100 Short Sales per year. Not only will you learn various techniques but receive “takeaway” scripts and tools that reinforce success when focused on the uniqueness of the the Short Sale transaction. Christine has not only produced but coached others using these same techniques. Strengthen your Short Sale business by lead generating like the top performers.

ForeclosureRadar – Your Tool for Success in Today’s Distressed Market

Session times: 9:00-9:45 am and 10:00-10:45am and 3:00-3:45 pm
Presented by Michelle Lenahan (view bio)

As a REALTOR®, it’s your job to know more than your clients and competitors. Many REALTORS® struggle in the foreclosure market. It requires new skills, new tactics and new information. For some agents, mistakes are made and opportunities are missed. It shouldn’t be that way. And with ForeclosureRadar, it won’t be. ForeclosureRadar gives you everything you need to attack the foreclosure market with confidence.

• Gain market knowledge and position yourself as a foreclosure expert
• Check the foreclosure status of every property before you list, sell, manage or close
• Identify and find the short sale opportunities that are most likely to close
• Preview upcoming REO listings and find REO listing opportunities
• Partner with auction investors and generate buyer interest
• Add foreclosure listings and search to your website

There’s no secret to winning in the foreclosure market. No magic formula. Just quality data and the tools to make sense of it. With ForeclosureRadar you’ll have just that.

Anticipating Appraisal Issues Before They Cause a Headache!

Session times: 9:00-9:45 am and 2:00-2:45 pm
Speaker: Bill McKnight, Appraisal Ace (view bio)

In this session you will learn:

• Anticipating appraisal pitfalls on Conventional and FHA appraisals
• Some things to keep in mind so that you are on the same page as the appraiser
• Tips for the seller before and during the appraisal inspection
• Changes in the appraisal process that might affect your transaction

Financial Track

Financing for As-Is Properties

Session times: 8:00-8:45 am and 3:00-3:45 pm
Presented by Kevin Nunn (view bio) and Scott Short (view bio)

Understanding the programs that will allow both Owner Occupants and Investors to include the cost of repairs in their purchase financing.

Financing Programs Covered:

• FHA Streamline 203(k)
• FHA Full 203K
• Energy Efficient Mortgage (as it relates to dealing with certain property compliance issues)
• FNMA HomeStyle Renovation (Owner-Occupied and Investor)
• FNMA HomePath Renovation

Will provide:

• The tips and techniques to deliver these products without delays to transactions.
• How to get Listing Agents and Asset Managers to accept offers with these programs.
• How these programs can be used to sell a lot more houses.
• How to compete with Cash Offers by using these programs.

Real Estate Alternative Investment Tools

Session times: 9:00-9:45 am and 2:00-2:45 pm
Presented by Michael Hawes

Come learn about the untapped resource of closing deals that 99% of most brokers are not aware of. Don’t loose another deal! We will show you the financial secrets you NEED to know to help your clients.

Come join us and learn the following:

• One of the best financial techniques you can use to help your clients acquire homes as their primary residence that they otherwise couldn’t purchase.
• Increase your client’s financial ability to purchase time sensitive properties on the spot! Don’t miss out on another deal because another buyer beat you to it.
• Learn the unknown secret about using a qualified retirement plan to leverage real estate.
• IRS code sections and regulations that permit your clients to access money that can help them purchase investment properties with PRE TAX dollars.
• Use a seldom known technique that will allow your clients to come up with additional dollars to purchase their primary residence.
• Learn the most effective asset protection technique available today that YOU and YOUR CLIENTS can take advantage of. With today’s uncertain economy, it is so important to have your money in a place where it is protected from the IRS, bankruptcy, creditors, and liens.

In addition, we will show you how you can take advantage of tax saving techniques permitted by the IRS that can potentially save YOU hundreds of thousands of dollars.

You do not want to miss out on the opportunity to learn new financial strategies for today’s real estate market. Be ahead of the curve and come learn how to increase your ability to make deals happen NOW!!!

The Power of Power

Session times: 10:00-10:45 am and 4:00-4:45 pm
Presented by Kevin Nunn (view bio) and Scott Short (view bio)

How the inclusion of energy upgrades in home financing will close more sales by relieving the stress and anxiety that create a barrier for potential buyers.

Will explain how:
Incorporating energy upgrades in a buyer’s purchase will make the home more Affordable, Dependable, Comfortable, and Enjoyable.
The tips and techniques to deliver these products very effectively in Real Estate Transactions, without creating delays.
How buyers can qualify for substantial rebates that act as a home buying incentive.
How this can differentiate a Realtor in their marketplace and create a tremendous referral base.

Legal Track

Legal Issues Facing REALTORS®

Session time: 8:00-9:15 am
Presented by Jessica M. Takano (view bio)

This session will address the current legal issues affecting real estate agents, including issues arising out of the current market, disclosure issues and agent trouble areas.

Current Top Ten Legal Concerns For Real Estate Brokers

Session times: 8:00-9:15 am and 3:30-4:45 pm
Presented by Dave Tanner

The legal environment for real estate brokers is constantly changing, especially in California. Between the legislature and the courts the rules change on almost a daily basis. What you did yesterday may be prohibited today and what you have never done may be required today. Dave will bring you up to date on the latest legal issues impacting real estate brokers.

Legal Update: The Legal Aspects of Short Sales in 2012

Session times: 9:30-10:45 am and 3:30-4:45 pm
Presented by Stephen J. Beede, Esq. (view bio)

Attorney Stephen J. Beede, BPE Law Group, Inc., will help REALTORS® understand the challenges of marketing properties that are upside down. Expect to gain knowledge of foreclosure & bankruptcy risks, credit & career impacts, and unlikely modifications can leverage your deal to short sale success and getting the deal closed. He will discuss whether or not government programs such as HAMP and HAFA have been helpful. He will also review scams, lender timing, and relevant legislation. This presentation will also help you determine the likelihood of success up front and how to keep your client focused on the goal.

E&O Insurance – OR – How to Get What You Paid For

Session times: 9:30-10:45 am and 2:00-3:15 pm
Presented by Christopher Hanson (view bio)

You write checks, sometimes BIG checks, for E&O coverage – that thing you hate to have to have. Then you get served with a complaint. “Oh well,” you say, “at least I have E&O coverage.” Only to then read “Claim denied” – Or – “Defense will be supplied, but with a reservation of rights” in that letter from the Insurance Carrier. What the heck?

Insurance companies are in the business of collecting premiums, but not so much for paying on claims. (Nothing new there, huh?) In this presentation, Christopher will regale you with tales of how Carriers try to get out of defending claims, you’ll learn about “Cumis Counsel” and why a “bad faith” claim is a stick that is not used often enough by brokers to get the coverage they paid for. You will learn how to be aggressive enough to get what you are entitled to receive.

Selling Skills Track

Six Simple Steps to Marketing Success: A Back-to-Basics Hands-On Marketing Workshop

Session times: 8:00-9:15 am, 9:30-10:45 am AND 2:00-3:15 pm
Presented by Paul S. Fingerote (view bio)

Turn your marketing challenges into marketing opportunities. In this workshop, you will learn how to get the right message to the right people at the right time, spending the right budget in the right media with the right look, sound and feel. By following the Six Simple Steps to Marketing Success you will be able to create your own brilliant marketing campaign.

Lead Generation in These Challenging Times: How to Get More Leads and More Sales!

Session times: 9:30-10:45 am and 2:00-3:15 pm
Speaker: Brad Warren (view bio)

If you want to succeed in these challenging times, lead generation is the most important skill to master for real estate professionals. In this 90 minute presentation, you will learn the distinction between lead generation, lead follow up, and lead conversion and why it’s critically important to do all three, at least 6 different ways to effectively lead generate, a 5 step planning process to guarantee that lead generation gets put into your planner and then accomplished, and you’ll create a 30 day action plan for generating more leads including accountability.

An Explosive Marketing Formula

Session times: 9:00-9:45 am and 3:00-3:45 pm
Presented by Chris Goff (view bio)

What’s the first thing an agent does when a home doesn’t sell? Reduce, reduce, reduce. NOT anymore. What if you never had to reduce the price of a house again? What if you never lost another house because of an expired listing?

During the last 5 years, Mr. Goff noticed a shift in the way buyers were responding to marketing ads. With the surplus of houses on the market, and fewer buyers, he had to find a way to make his properties and those of his students stand out from the competition. In doing this, he really dug down to find out what makes a buyer chose one particular house over another. The result is a revolutionary new system like no other. By using Chris’ fresh approach to writing ads and marketing properties, his students have been able to sell properties that had little previous interest from buyers for FULL PRICE, in an amazingly short period of time. NO more reducing the price of listings. No more sitting stagnant on the market while agents and owners alike get frustrated from lack of sales.

We invite you to listen to Chris as he explains how investors and REALTORS(R) alike can benefit from this incredible new take on writing ads that SELL! Chris breaks it down into a simple, no-nonsense method that is easy to understand and implement immediately into your marketing copy.

Technology Track

How to Blog Without Blogging

Session times: 8:00-8:45 am and 4:00-4:45 pm
Presented by Mike Mueller (view bio)

Don’t have the time to blog? Mike Mueller will share with you was to add content to your site without actually blogging.

In this presentation, Mr. Mueller will be showing and illustrating ways to add pictures and video via your smartphones, pulling in RSS posts from other blogs, as well as finding and reaching out to local guest bloggers.

Paperless Homes Sales

Session times: 8:00-8:45 am and 4:00-4:45 pm
Presented by Dominic Brandon (view bio)

In this special technology session, you will learn about:

• Using clouds
• Optimizing your iPad for Google
• Signing any document on an iPad
• Writing new offers on your iPad, including Homepath
• The ultimate iPad listing presentation
• Several great apps for CMA’s, Scanning documents, looking up schools, holding open houses.

REALTOR® Profitability and Productivity With the iPad & iPhone

Session times: 8:00-8:45 am and 2:00-2:45 pm
Presented by Christopher Tellez (view bio)

Got an iPhone or iPad? Not sure what to do with it now? Not sure how it really fits into your daily work as a REALTOR®? Want to actually be productive and profitable with it?

In this session, C.A.R.’s Tech Expert & Mobile Guru, Chris Tellez will guide you through the hottest essential apps you need to be running as well as tips and tricks for getting the most out of your Apple device.

ZipForms and Digital Signatures

Session times: 08:00-8:45 am and 3:00-3:45 pm
Presented by Nate Ellis (view bio)

Are you wondering how to leverage Digital Signatures in your business to work more efficiently? Have you ever been out of the office and needed to get a disclosure signed and sent off ASAP? In ZipForms and Digital Signatures Nate will show you how to save time, get your offers in on properties faster and be able to sign a contract even while on Vacation in Hawaii (Not that you want to, but you could).

You will Learn:

• How to set up your Digital Signature
• Pros and Cons of Digital Signatures
• The differences between Docusign and Digital Ink
• Uploading non ZipForms documents for Digital Signature
• Digital Signatures and working with the Banks
• Digital Signatures and Tablet Devices (iPad and Android)
• Setting up templates
• Tips and Tricks for using ZipForms more efficiently

3 Things you Need to Know About Google Plus and How to Make it NOT a Time Suck

Session times: 9:00-9:45 am and 3:00-3:45 pm
Presented by Mike Mueller (view bio)

In this class, you will learn why this new social network is important, and will show you how to best manage it.

The Dozen Applications and Web Sites That Make a Material Difference

Session times: 9:00-9:45 am and 2:00-2:45 pm
Presented by Joshua D.J. Sharfman, Ph.D. (view bio)

The objective of this session will be to examine key business objectives and how particular applications and websites contribute materially to the achievement of those business objectives. Rather than provide a survey of 50 different websites and applications in an hour as has been presented previously, this session will delve deeply into a more focused array of business needs and applications. Some specific examples include: business continuity, mandated reporting and accounting, and responsive communications.

Facebook Business Page and Ads for REALTORS® – Create your own Business Page and Ad

Session times: 9:00-9:45 am and 3:00-3:45 pm
Presented by Sue Gibson (view bio)

A Facebook Business Page is a necessity for today’s Real Estate Professional. No Social Media presence = working harder for less money.

In this session you will learn:

• Why you need a Facebook Business Page
• How to create one (or have one created)
• Build an Online Geographic Farm with little or no cost
• Have others manage your Online Farm (for free!) while you get the clients
• Create a Facebook Ad Campaign that will bring your target clients to you (cheaper than a newspaper ad!)

Productivity On The Go – The Essential REALTOR® Mobile Office

Session times: 9:00-9:45 am and 3:00-3:45 pm
Presented by Christopher Tellez (view bio)

Active and profitable REALTORS® are always on the go and being able to work from their car, Starbucks or local eatery is essential. What gear should you get and what can help you work more efficiently on the go? C.A.R.’s Tech Expert & Mobile Guru, Chris Tellez will tell you all about the latest gear and gadgets you can use to build the ULTIMATE REALTOR® MOBILE OFFICE and be more productive wherever your business may take you.

Arcade Metaphors for Management

Session times: 10:00-10:45 am and 3:00-3:45 pm
Presented by Joshua D.J. Sharfman, Ph.D. (view bio)

One of the most prominent examples of a metaphor in English literature is the All the world’s a stage monologue from As You Like It:
All the world’s a stage,
And all the men and women merely players;
They have their exits and their entrances; — William Shakespeare, As You Like It, 2/7[1]
This quote is a metaphor because the world is not literally a stage. By figuratively asserting that the world is a stage, Shakespeare uses the points of comparison between the world and a stage to convey an understanding about how the world works and the lives of the people within it.

Metaphors are powerful literary devices that help us to understand complex systems and situations in terms of familiar and accessible concepts. In this session, we will explore metaphors suggested by familiar arcade games to help provide insights into time, personnel, and situation management challenges. Participation by the audience is encouraged.

How to Run an Effective Facebook Ad Campaign for Cheap

Session times: 10:00-10:45 am and 2:00-2:45 pm
Presented by Mike Mueller (view bio)

Facebook allows us to create ad campaigns that narrow down to extremely minute demographics. Mike Mueller will show you how to do it and get results!

Panel Discussion: REALTOR® Success and Revenue from Social Media

Session times: 10:00-10:45 am and 4:00-4:45 pm
Moderated by Christopher Tellez (view bio)
Panelists: Erin Attardi and Tamara Dorris

Great, you’re on Facebook, Twitter or YouTube but where do you go from here? How do you use it to help bring in or retain clients? How do you manage your day and avoid social media time suck? Find out how as C.A.R.’s Tech Expert, Chris Tellez interviews REALTORS® who have successfully integrated social media into their business and are using it to effectively gain leads, educate clients and generate revenue.

Exhibitor Training Sessions

Close More Sales with Mortgage Financed Renovation – FHA 203(k) Made Simple

Session times: 11:00-11:20 am and 12:00-12:20 pm and 1:00-1:20 pm
Presented by Daryl Whiteside (view bio)

LEARN HOW:

• To get your buyers the amenities and upgrades they want in every house
• Your buyers can compete with cash investors to negotiate strong as-is short escrows
• To ensure reliable on-time closings with our Simple Steps
• You can focus your time on showing, selling and closing rather than hassling with repair conditions
• Every REO/Short Sale can meet HUD/FHA lender property conditions without Seller making repairs
• To eliminate appraisal challenges and create instant equity with an After Improved Value
• This niche will build you a referral pipeline to Close More Sales

LEARN WHAT:

• The differences and benefits are of: Streamlined FHA 203(k), Standard/Consultant 203(k), FannieMae HomeStyle, HomePath, Conventional and Investor Renovation Financing

LEARN WHY:

• It makes Dollars & Sense to preserve your buyer’s cash by using the mortgage loan for repairs and upgrades

Purchase a Home Using a Reverse Mortgage

Session times: 11:00-11:20 am and 1:30-1:50 pm
Presented by Stan Atkinson – Legendary TV Newsman – Reverse Mortgage Educator… and he has one too! (view bio)

Real Estate Professionals can now assist their clients 62 years of age or older in purchasing a home using a Reverse Mortgage. This program is becoming more and more popular for seniors that need to downsize, upsize, move closer to their children, grandchildren, or family, move to a senior community, or for those who simply find their current home no longer meets their needs.

We will cover what a Reverse Mortgage is, how to use a Reverse Mortgage to Purchase a home, Target Markets, Eligibility Requirements, Ineligible Properties, Source of Funds, Process / Steps, and allow some time for your questions.

This session is brought to you by Security 1 Lending (add logo) Licensed by the California Department of Real Estate License # 01820779, NMLS ID # 98161

The REO Industry and How REALTORS® Should Take Advantage Now

Session times: 12:30-12:50 pm
Presented by Bobby Ghisolfo (view bio)

Bobby Ghisolfo, Vice President of Sales and Customer Relations at Vineyard Services, will help REALTORS® understand how they can take advantage of today’s housing market. Bobby will share several steps and processes that can be utilized in order to become a more successful real estate agent when working with bank owned properties.
Main speaking points include:

• Factors impacting the amount of properties to be released
• How to be a successful agent for Fannie Mae and similar companies
• Communicate and express your knowledge about the market and its challenges
• What is Equator and how can it help you as a real estate agent
• Foreclosure rates – will there be an increase?

Stay tuned for details on speakers and sessions as they are confirmed.