Five Powerful Websites for Real Estate Professionals
Guest Blogger: Jill Duncan-Kahl
Two decades ago, it was entirely possible to succeed in the real estate business without delving too deeply into technology. So long as you could send an e-mail and search the MLS, technical know-how took a back seat to business acumen and a solid work ethic. Of course, these qualities remain essential to success, but rising to the top in today’s wired world comes easier to those who take advantage of new technology.
The following websites will help you market your sellers’ properties more effectively and help your buyers find the perfect home. The result? Faster sales, happier clients, and more referrals.
VisualShows.com – Promote your listings by creating your own custom internet commercials. Photos simply cannot engage an audience the way video can. VisualShows will help you attract more discerning buyers and higher quality offers, giving your listings exposure through a wide range of websites, blogs, and social media platforms.
Nabewise.com – Help buyers find the right neighborhood based on the criteria that matters to them. Get insider tips, ratings, and reviews from locals who know the area best.
ShortSaleHomeWarranty.com – Short sales are a reality in today’s market, and this website created by Old Republic Home Protection cuts through the confusion for buyers, sellers, and agents alike. It provides access to the latest legal developments and explains the fundamentals of short sales in simple, straightforward language that your clients will understand.
Walkscore.com – Get an address’s “WalkScore,” a figure that indicates how easy it is to get by with minimal car use in a given neighborhood. The algorithm takes into consideration multiple factors, such as access to public transportation and the prevalence of shops, restaurants, and recreational activities.
AirBNB.com – This burgeoning website allows regular folks around the world to a rent their home (or even just a room in their house or apartment) at very reasonable daily rate. Your clients can enjoy the comfort of a real home and avoid the exorbitant cost of a hotel room the next time they’re renovating, in-between homes, or on vacation. AirBNB is much more than a travel site—it’s a community where hosts and guests review one another to help ensure safety and quality control.