I’m thrilled to see so many REALTORS® adopting social media to promote themselves and their services. With over 800 million users sharing on Facebook, 450 million tweeting away on Twitter, and 340 million people reading over 2.5 billion blog pages, it would be ridiculous not to be.
Like with anything there is a right way and a wrong way to do things. Through my various REALTOR® interactions I’ve seen the good, the bad and the downright ugly on social media. Here’s a few key things to consider to help keep you from being the bad or even worse, the ugly.
1. Keep business, business and personal, personal
Your social media presence may be the first impression your potential clients get of you. Make sure that what they see reflects professionalism and a dedication to helping people effectively and quickly buy and sell homes. Posting pictures of crazy parties or sharing links to questionable material is a sure fire way to get people to NOT CALL you or have them begin questioning your service to them.
2. Facebook Profile = Social
Facebook Page = Business
Your Facebook profile should be used to socialize and share in life with others.
Your Facebook page is what you use to advertise your new listings and open houses.
It’s fine to occasionally share that you helped someone find the home of their dreams, or saved a client’s credit score from a foreclosure, but your Facebook friends don’t want to be bombarded by ads.